“I’m driven by the idea that strategy, creativity, and design can transform guest experiences in magical ways.”

BILLY RICHARDS

APPROACH

Hospitality Consulting & Creative Strategy

ETHOS

With a multidisciplinary background in design, creative direction, and brand strategy, Billy Richards Consulting works with hotels, restaurants, and lifestyle brands to craft highly distinctive, revenue-driven concepts that resonate with today’s lifestyle and luxury travelers.

By placing Customer Experience (CX) at the heart of every engagement, Billy Richards Consulting elevates brand identities through immersive experience design, strategic positioning, and compelling creative storytelling. Our high-touch approach to creative strategy and problem-solving guides brands confidently through the evolving business landscape, driving measurable growth and enduring impact.

With over two decades of expertise, my vision is to craft transformative experiences and dynamic spaces that leave a lasting impact on guests.

I specialize in driving revenue and shaping cultural narratives within the hospitality and retail sectors through strategic design, brand storytelling, and innovative guest experiences.

I provide comprehensive hospitality consulting, overseeing all stages from concept development to brand execution, ensuring every element aligns seamlessly with your brand identity, guest experience, and business goals.

PROCESS

Strategic Vision & Business Alignment
Market Positioning & Competitive Differentiation
Compelling Brand Narratives
Multi-Property Brand Cohesion
Developer & Management Company Collaboration
Revenue Optimization & Trend Forecasting
Executive-Level Strategy & Reporting
Data-Driven Brand & Design Decisions

BRAND STRATEGY & DEVELOPMENT

CREATIVE DIRECTION

Brand Identity & Concept Development
Guest Experience Strategy
Storytelling & Visual Language
Art Direction & Curation
Digital Experience Integration
Experiential Activations & Brand Collaborations
Marketing & Social Strategy Alignment
Strategic Brand Partnerships

Defining Operational and Guest Experience Touchpoints
Profit-Driven Experience Design
Aligning Branding, Marketing, and On-Site Experience
Consultation on Expansion, Rebranding, and Repositioning
Operational Efficiency & Staff Training Alignment
Guest Engagement & Retention Strategies
Technology & Innovation Integration
Revenue & Pricing Strategy

HOSPITALITY BUSINESS STRATEGY

Why Work With Billy Richards?

ELEVATING BRANDS & AMPLIFYING IMPACT

I partner with hospitality brands to refine their identity, enhance their market presence, and create compelling guest experiences, allowing them to focus on seamless operations while I ensure their brand aligns with their vision, audience, and business goals.

Strategic Vision & Brand Alignment
I bridge the gap between business strategy and creative direction, ensuring that every aspect of a brand—from design to messaging—reinforces its identity and long-term success.

Industry Expertise & Market Insight
With deep experience across hotels, lifestyle brands, and F&B, I understand how to position businesses for sustained growth, differentiation, and guest loyalty in a competitive market.

Internal & External Brand Culture Development
I help brands define and strengthen their voice, ensuring alignment across internal teams and guest-facing experiences—so that culture, service, and storytelling feel seamless and intentional.

Bespoke, High-Touch Consulting
Every engagement is personalized and hands-on, providing strategic guidance and creative solutions that align with brand DNA, market positioning, and financial goals.