From Brand Concept to Venue Design

As more and more commercial spaces became vacant in NYC as a result of the Covid pandemic, the city needed new cultural elements to help it bounce back and embraced those who took risks. As a result, Skyscraper Creative joined forces with a prominent real estate developer to concept and design a series of brands/venues under the QB Hospitality moniker. While balancing 6 new projects simultaneously, we paid particular attention to creating strong brand concepts deep-rooted in the essence of urban luxury, seamlessly intertwining architectural innovation with superior hospitality experiences. Informed by our experience in hospitality, branding and design, our vision created a new standard, where each space reflects an ethos of warmth, sophistication, compelling market fit and a sense of growth, signaling a new shift in post-pandemic hospitality culture.